Soft and Fluffy Breads by Esther’s Baked Goodies

Rica started her baking journey during the pandemic. The series of lockdown meant that they couldn’t even buy groceries. The logic was simple as they couldn’t buy pastries, they decided to make their own like donuts and ensaymada. Whenever they baked their own goods, they always gave it to their neighbors — who eventually pushed them to sell them because of how good they are. “This was a business by accident,” Rica mentioned with a small smile. Right now, they wake up 3:00 in the morning to start baking and finish at around 12:00 NN. Now, they deliver around 300 breads per day. Rica wanted the shop to become a platform for people similar with their lived reality or in the spectrum — she has ADHD while her daughter is dyslexic. They want to break the mindset that people in the spectrum can’t work.